Reputation management is an increasingly important area of business. With “cancel culture” currently all the rage, all it takes is one bad piece of press or a negative review, which can have a ripple effect of negative consequences. Here at Stat Lead Marketing, we have effective strategies to proactively manage your company’s reputation. We go above and beyond for our clients, ensuring we handle any issues before they become damaging. Here are the top three reasons you can’t afford to ignore your reputation.

3 Reasons You Can’t Afford to Ignore Reputation Management

1. Customers Losing Trust

One of the biggest reasons you can’t afford to ignore your reputation is that it can cause even the most loyal customers to lose trust. This can be from negative reviews, bad press, or even just word of mouth. The worst part? Anybody can go online and promote falsehoods about a business or person. Even if the lies are eventually proven to be false, they can still do a lot of damage. Once customers lose trust, it can be extremely challenging to gain it back.

2. Negative Reviews About Your Business

When’s the last time you took a minute to Google your business? What type of reviews do you have on websites like the BBB or Yelp? Negative reviews can have enormous consequences for a business. Here at Stat Lead Marketing, we make it easy to request and respond to customer reviews on a broad range of platforms, like Facebook, Google, and Yelp. This shows your customers that you genuinely care about their experience with your business.

It’s also important to respond back to any negative review, which provides necessary damage control. Our marketing strategists are formally trained to respond to positive or negative reviews in the best way possible. We can also help your business get more reviews from your existing customer base. This ultimately helps you build your online reputation without the hassle of reading through and responding to every review yourself.

3. You’ll Lose Out on Money

Many times the worst consequence of ignoring your reputation is losing out on money and sales. Did you know that four out of five people won’t buy from a business with negative reviews? This can mean huge losses for your company. Think about it: if you’ve heard negative things about one company and positive things about their competitor, 90% of the time, you’re going to go for the competitor.

If you’re a company that relies on investors, it’s incredibly important to actively implement strategies for managing your reputation. If you’re trying to drum up investors or donations, why would they want to invest in a company with a negative reputation? All it takes is a quick Google search to find out just about everything about a business these days. That’s why it’s crucial to utilize our strategies. Neglecting this vital area can mean losing out on lots of money.

There’s no denying it: businesses have to focus on managing their reputation if they want to succeed in the digital age we live in. Here at Stat Lead Marketing, we have the practical and effective strategies to help your company successfully manage its reputation. We can help you respond to reviews, combat negative items, and proactively manage your reputation and overall image across the board and all platforms. Contact the professionals at Stat Lead Marketing today to set up a consultation and learn more about the services we offer.

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