Some business owners think social media marketing involves little more than posting an attractive photo online and waiting for comments to roll in. But this is a trap that leads to hard work with little reward. To get it right, and enjoy the full advantages of social media, you must first understand what not to do.
5 Mistakes Everyone Makes With Social Media Marketing
1. Focusing on Quantity Over Quality
Many brands think that by posting four or five times per day, they can extend their reach and gather more audience members. But social media is more complex than this tactic. To illustrate, the Facebook algorithm prefers quality posts that resonate with readers. This means that by limiting your posts, you may in fact touch more people. Carefully choosing your content also ensures you post only the best and most relevant information from your catalog.
2. Engaging on All Platforms
Each platform your business engages on requires time and effort. You must create content tailored specifically for each platform, engage with audience members, and review analytics. Such labor makes it difficult to know where your target audience really is.
We recommend you consider your social media profiles and identify which are performing for your brand and which are not. Perhaps Instagram yields better results than Snapchat, meaning you should move away from the latter and focus on the former. The extra time you suddenly have will help you double down on your efforts and enjoy even more engagement with readers.
3. Sharing Only Your Own Content
4. Ignoring User-Generated Content
5. Forgetting to Brand Your Content
Knowledge of common social media mistakes can help you create a thriving online presence and generate more engagement. But the pitfalls listed here aren’t the only ones you must be aware of, meaning you may need help spearheading your social media efforts. That’s why we’re here – to connect you and your customers using smart, engaging content. Learn more about our services by contacting STAT LEAD Marketing today.