To have a successful business in the age of modern marketing, there’s no doubt that you’ll need a strong social media presence to establish your brand. Setting up numerous accounts and posting isn’t enough to get the results you want, though. You’ll need to choose the right platform for a social media marketing strategy that’s based on your audience, goals, strengths, and resources.

Understand Your Target Audience

The first step in any marketing campaign, whether it uses social media or not, is to understand the characteristics of the audience you want to engage. Otherwise, all of the time and effort spent on creating original content will go over their heads. Research your target audience and you’ll find that all of the available social media platforms will narrow into a much smaller list.

There are numerous ways to delve into the buying patterns of your target audience. Begin with demographics: age, gender, income level, education, and nationality are just a few. It’s also beneficial to look into the psychographic traits of your audience, meaning the emotions and thought processes that proceed a purchase.

Consider the Goals of Your Campaign

Next, think about what you want your campaign to accomplish. Do you want to establish your brand as a thought leader? Or are you more focused on building a community? Each social media platform has its own personality. Typically, Facebook is seen as a more genuine, family-oriented media, while Instagram is designed for an aesthetic experience. Professionals flock to LinkedIn and younger audiences favor TikTok.

Leverage Your Strengths

With the goals of your campaign in mind, think about what strengths you have that will set your social media content apart. While it’s a good idea to see how your competitors use social media, you don’t necessarily need to compete with them on the same platforms in the same way.

Doing what you’re best at will naturally draw an audience. For instance, if your firm is renowned for its cutting-edge approach to design, the natural place to start may be Instagram rather than LinkedIn. Once you have started to build an audience on Instagram, it will be much easier to build more audiences for your subsequent accounts on different platforms.

Be Consistent With Social Media Marketing Efforts

Consistency is one of the most important elements of a successful social media strategy. Only begin a social media campaign on a platform when you are sure that you can be consistent. You don’t need to post every day or even every other day, so long as you build a rhythm that followers can expect. The best way to maintain consistency is to be honest about the resources you have and what they can deliver.

Using social media to evolve your business is more difficult than it looks. It requires patience, knowledge, and effort. Make the most of your resources by letting an experienced digital marketing team handle everything from your social media to your website. Contact our team at STAT LEAD marketing to learn more.

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