Choosing the right website designers for your new site is one of the most important decisions you’ll make. First impressions count; the vast majority of users will research your company online before buying any of your products, and a significant proportion will stop engaging with the site if they don’t find the content or layout attractive enough. In this article, we’ll run through some of the most important factors to consider when deciding which designers will work best with your company and brand.

How to Find the Right Website Designers for Your Brand and Company

Decide on Your Website Requirements

The first step in choosing the right designer for you is deciding exactly what function you want your website to perform. Ask yourself, what do I want my websites visitors to get out of the site? Perhaps you want your visitors to buy products, or maybe you want to emphasize your company’s reliability and speed of service. Other considerations might include your target audience, whether you also need to commission copy, or whether you have special content or graphics such as professional images or custom animations.

It might be helpful to write a list of these and other functions you want your website to perform. The resulting list will also be very helpful to the designer you eventually choose, as it’ll make it easier for them to give you an accurate quote, as well as making it easier for you to narrow down your list of possible designers and focus on those who will work best with your vision for the site.

Evaluating Potential Designers

There are several factors that might help you to focus on the best designer for you. One of the simplest factors to consider is their website. Website design companies will put their best foot forward with their own site, and thoroughly browsing it will give you a good idea of that particular company’s style.

A second factor is to look through their website portfolio, which should be at the very front of their website. If it’s hard to find or non-existent, consider it a red flag and be prepared to move on. Most high-quality designers are keen to show off their work and looking at websites with similar goals to your own that they have designed will give you a good idea of what the finished product will look like.

Essential Website Features

Certain features are must-haves when it comes to web design, especially when you are trying to market your business online. Make sure you keep the following in mind when choosing a designer and choose to work with a designer who understands their importance.

  • Speed
  • Responsive Website Design (optimized for mobiles and tablets)
  • Search Engine Optimisation
  • Email Marketing Integration

These are just some of the essential features and considerations you should have in mind when choosing a website designer. Looking for an all-in-one platform to send your small business digital marketing to the next level? Then contact STAT LEAD Marketing today and schedule a free consultation.

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