Last month, we gave you some top tips for how to make your website stand out. This month, we’re focusing on what you put on that website! Content marketing, or blog writing, is a great way to educate, inspire, and connect with your audience. Consistently updating your site with engaging content shows your potential customers that you are active and invested in your business, giving them confidence that when they call you—you’ll answer.

Creating engaging content is a valuable, effective way to reach potential customers. Read on for some top tips on how to consistently create quality content.

1. Write and Post Consistently

You don’t have to post every week (and definitely not every day!) but it’s a good idea to post a blog article at least once per month. After all, nothing says “I don’t look at my own website” like an outdated blog page. Consider creating a list of potential topics in advance, and set aside time at the beginning of the month to create a post.

Consistently posting blogs is also great for your website’s SEO rankings. Each new article you post is a new “page” on your site for search engines to index. By adding new content and keywords to your site, you’re increasing the likelihood of your website being found in search results.

2. Shoot for Quality Over Quantity

Consistent content is key, but the quality will beat quantity every time—especially when it comes to your audience! Create posts that offer value to your potential customers, such as top tips, how-to guides for DIY solutions, and more. This may require some research on your end, so consider looking at topic banks for some ideas. Don’t forget to tie the content back to your business, and end with a call-to-action inviting the reader to reach out to you!

If writing quality content isn’t your strong suit, there are many options available. Speak with the team at Stat Lead Marketing today to learn more about our content writing services, and let us take care of it for you!

3. Post a Wide Variety of Topics

Many business owners tend to stick to what they know, posting articles that are specifically related to their niche industry. However, it’s also a good idea to branch out every once in a while and post a wider variety of topics. Share stories about your brand, such as your history and how far you’ve come. Showcase recent projects, sharing before/after photos and a detailed breakdown of what went into the work. Keep readers in the loop with product launch updates, industry-relevant news and trends, and more. The opportunities are endless!

4. Grab the Reader’s Attention

The key to getting visitors to your website is getting their attention. If you’re writing a post, make sure the headline is engaging. Put yourself in the shoes of the person reading your blog, what got them to click on it? Harness this insight and embody that same philosophy on all of your future posts.

5. Know Your Audience

Last but not least, you must know your audience. Thinking about what your audience would want to read is a good way to come up with ideas. If possible, ask your audience directly what they would like to read. When you have their input, incorporate their suggestions into your website content, this allows your readers to feel heard, and provides them the content they are eager to dive straight into.


These five tips can help you write engaging blog posts week after week. However, if you’re still struggling, why not consider Stat Lead Marketing to help create the website content that dreams are made of? Find out how we can help maximize your website’s potential by contacting us today!

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