Did you know that eCommerce sales in the US totaled over USD 430 billion in 2020? The online economy is expected to grow to over USD 560 billion in sales by 2025! You probably know by now that your small business needs a website—and you might even have one already—but if your website isn’t attracting and converting customers, you’re missing out on potential sales.

Here are some useful tips to help your website stand out from your competitors.

Make sure it is optimized for mobile.

You’ve likely heard of search engine optimization (SEO) but have you heard of mobile optimization? Gone are the days of having a miniature phone book in your vehicle—today’s customers can look up your business’s information right on their smartphones. This means it’s important to ensure your website is easy to navigate on a small screen!

Walls of text are hard to read on a mobile device, so break up any large paragraphs into bullet points or small blurbs and increase the font size to at least 16px. Pop-up contact forms are a great way to generate leads, but they can be intrusive so use them sparingly. A professional web designer can help optimize your site and make sure it is fast and responsive on a mobile device.

Use professional-looking photos and content.

As a small business owner, you know how important it is to make a good first impression. It takes just 50 milliseconds—that’s 0.05 seconds!—for visitors to determine whether they like the look of your business’s website. And 57% of consumers report that they will not recommend a business if they do not like the look of their website.

Small, grainy photos and poorly-written text will quickly turn customers away. Instead, choose professional-looking photos and thoroughly proofread your website text before setting your site live. You don’t have to invest in an expensive photoshoot—high-quality stock images will do the trick.

Showcase your business’s unique personality.

There are over 30 million small businesses in the United States and many of them likely offer the same products and services as you—but none of them have the same personality or story.

Use your website to showcase your business’s brand by sharing your unique values and history. Share the inspiration behind your business name or the story of how you got started. Highlight customer testimonials and show off photos of previous work that you’ve done or customer-favorite products. Give your potential customers something to connect with, so they can start building a relationship with you and your business.

At Stat Lead Marketing, we know how important it is to have a website that stands out. We’re passionate about helping small business owners develop their online presence, so they can attract more customers and grow their businesses. Visit our website for a complete list of our services and solutions or request your free report to see how your business is performing online.

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