Businesses are constantly faced with new challenges in reaching out to and resonating with their target audience. At STAT LEAD Marketing, we understand the complexities associated with running an effective campaign and the importance of having a qualified digital marketing agency to partner with.

Understanding the Basics

Digital marketing encompasses issues from websites to search engine optimization (SEO), social media posting to email marketing, digital advertising, and more. Like most ventures, launching a digital marketing campaign involves financial implications, and the smaller your company, the more strategically you need to plan.

Defining Your Advertising Spend

Two budget categories often come into play here: one aimed at sustaining present revenue and the other towards vigorous growth. If the objective is to simply uphold the status quo, allocating approximately 5% to 10% of your sales towards advertising might be adequate.

However, for those ambitious businesses seeking exponential growth, this number might need to go higher, perhaps even to 20% or more. This largely hinges on the nature of the business in question. Startups, in particular, might find it prudent to commit to a fixed number for their advertising spend. This is because revenue might be too low to effectively leverage a percentage of sales as a metric.

Here are some of the other factors involved that we can help you consider:

Website Launch and SEO

While designing, building, and maintaining a website varies drastically based on the level of complexity, businesses can expect to invest anywhere from a few hundred to several thousand dollars on this crucial aspect of marketing.

SEO is also essential and ensures your website ranks high in relevant search engine results. SEO can be tricky to get right: hiring a qualified and experienced digital marketing service is the best way to ensure your website isn’t being overlooked.

Social Media

Social media is another significant part of a digital marketing strategy. Platforms like Facebook, Instagram, and LinkedIn require constant content creation and curation, which calls for a considerable time investment, and thus cost.

Digital Advertising and Analytics

Digital advertising through platforms like Google AdWords and Facebook Ads can be a cost-effective way of reaching a wider audience. It’s a “pay-as-you-go” approach, where businesses can set their budgets according to their needs. However, to ensure the effectiveness of these ads, there’s a need for continuous monitoring and optimization.

Time and Expertise

Marketing strategies take time to generate results. Furthermore, understanding the complexities of digital marketing, staying abreast of the ever-changing algorithms, and implementing effective strategies require specific skills, time commitment, and knowledge, which come at a cost.

How STAT LEAD Marketing Can Help

At STAT LEAD Marketing, we are poised to bring you the best results by deploying our proven, innovative marketing solutions. Our services extend to managing listings, garnering reviews, spearheading social media strategies, creating and maintaining websites, overseeing digital advertising, and fine-tuning SEO strategies.

We allow businesses to scale their sales effectively in an online world. Our team of experts is constantly developing, adapting, and staying ahead of current market trends, saving your business valuable time and resources.

Grow With an Expert Digital Marketing Agency

Unleash the power of digital marketing with us at STAT LEAD marketing, and let us save you time, reduce your costs, and boost your online visibility. 

Skip to content